The Repair Guy that goes "pew pew"

If you're in a profession where your work might seem uninteresting or routine, remember this:

People love watching satisfying content.

There’s something universally appealing about seeing broken things restored and dirty things made clean.

That’s exactly what Jayce Levi of @worldfamousrepairland has mastered.

Jayce has built an impressive following with:

Most of his content is filmed from behind the camera, often with a first-person feel. You’re seeing what he sees. Almost like you're the one doing the repair.

Jayce doesn’t try to sound overly technical.

He uses playful words like “chud” to describe the grime and buildup on fretboards. He highlights the not-so-glamorous parts of the process, like scraping gunk off with a razor blade. Most guitar repair creators would skip these steps because they aren’t pretty or impressive.

That’s exactly why his content stands out.

By showing the messy, overlooked parts of a repair, Jayce taps into what people love most. The dirtier the “before,” the more satisfying the “after.” It’s the contrast that keeps viewers hooked and coming back for more.

These playful moments, paired with satisfying before-and-after transformations, turn simple tasks into content that’s both engaging and memorable. It blends elements of ASMR, DIY, and personality-driven storytelling.

Jayce originally thought about creating tutorials, but he didn’t want the responsibility of teaching. People could try techniques he’s mastered and they could ruin their guitar because of inexperience.

Plus Tutorials are everywhere.

Instead, he chose a content style that felt authentic and let his personality shine. Rather than positioning himself as a “how-to” creator, he simply shared the work he was already doing and made it fun by adding his own unique commentary.

This shift helped him stand out in a crowded niche and grow his repair business. People don’t just hire him for his skill, they trust him because his personality comes through clearly in his content. Viewers feel a personal connection, which makes them more confident in choosing him to work on their guitars.

Your personality might be the most powerful tool you have for standing out from competitors and building a loyal audience.

This approach works especially well for:

It’s also great for creators who prefer staying off camera. You don’t have to be the face of your content to make it personal.

3 Things Jayce Does That You Can Borrow:

Bonus Tip: Jayce uses handheld, close-up camera angles in most of his videos. This gives viewers a perspective they don’t usually see and highlights the contrast between the dirt and grime and the clean and shine.

Here’s a podcast feature Jayce Levi, where he talks about how content creation helped grow his brand and business. 👇