Being a real estate agent is tough. You need to sell houses to make money, But people don’t want to be sold to. Most agents start by leaning on friends and family, and once that network dries up, they’re left hoping their connections or content can carry them forward.
The problem? Most real estate social media is just a flood of listing photos and open house flyers. It’s not a brand. It’s a billboard. And if agents do gain traction online, it’s often because they’ve stopped selling homes and started selling coaching programs.
That’s what makes Breanna Banaciski stand out.
Breanna’s a new realtor competing against seasoned agents with deep Rolodexes. She doesn’t have a huge budget or brand, but she has something most agents don’t: a sense of humor. And the guts to use it.
Her listings? Just average homes in Lutz, Florida. Her videos? Savage roast comedy that makes people stick around.
So how does she do it? Let’s break it down.
Blue, Roast Comedy
Breanna’s style is raw, funny, and sometimes wildly inappropriate. But it works because it’s relatable.
She’ll tour a home and casually mention how the bathroom has a separate door for the toilet “so you don’t have to hear your husband sh*t.” It’s not the kind of thing you’d typically say when trying to sell a house, but it’s probably what you and your buyer were already thinking. She just says it out loud.
Her joke targets:
The homes become props in a roast session. She’s not selling square footage. She’s delivering punchlines. It’s part observational comedy, part internet-friendly insult humor, and it’s disarming.
And it works. Each video turns a boring house tour into a sharable moment. If you’ve got a Tesla-driving friend, you’re sending them her video as a light-hearted dig.
Getting Real Takes Time
Her videos follow a clear evolution.
She started like most realtors: showing neighborhoods, sharing listings, and following trends. It was fine, but forgettable.
Then came the shift: she started making people laugh.
@tampa_bre Home tour but it’s corporate. ✨ 7 bedrooms ✨ 5.5 Bathrooms ✨5,452 Square Feet ✅ Waterfront ✅ 2016 ✅ Marble Flooring ✅ $1,000,000 Listed ... See more
Here, she dips into jokes. But they’re buried under 10 seconds of standard real estate speak. And people don’t want to hear that sh*t.
Now? She’s holds her lapel mic like a stand up mic, and puts herself front and center. The homes are the backdrop. The show is Breanna.
@tampa_bre Will the housing market crash in 2025??? HERES WHAT BIG BANKS DONT WANT YOU TO KNOW
Her personality and humor start to really shine as she takes dig at her own industry. She doesn’t claim to have the answers like most realtors claim. She’s just here to entertain you while she waits for you to be ready to buy. Because when you’re ready, she’ll be the first realtor on your mind.
Want to create content like Breanna? Here's how to roast your way to relevance:
Write Jokes with Range
Roast yourself – Talk about how broke you are, how you grew up, or your weird physical quirks. Breanna does this to make herself the punchline.
Roast the viewer – Use “you” statements that feel like a playful jab. Think: mean girl energy but relatable.
Roast a type of person – Tesla drivers, boomer buyers, jacked-up F150 owners… pick a stereotype and poke fun at it.
Make it weirdly specific – The more oddly specific the joke, the more likely it is to hit and get shared.
Turn the House Into a Prop
Use features of the house as setups or punchlines.
The home isn’t the star, you are. Treat it like a backdrop, not the main attraction.
Call out normal stuff, but in an unexpected way. If there’s a tiny pantry, say it’s perfect for storing your emotional baggage.
Use These Content Tactics
Start with a hook – Ask a ridiculous question or make a bold statement. Don’t waste the first few seconds.
Hold the mic – Ditch the clip-on. Holding it makes you feel more authentic and for some reason the close up commentary audio clicks with viewers.
Use close-ups and medium shots – Make it feel personal and intimate. Keep the viewer’s eyes on you. Try and keep your eye line in a similar position in the frame between cuts. This will help save the viewer from having to find where you are every cut.
Bleep the curse words – It keeps the edge without getting flagged or losing charm.
Mindset Shifts That Matter
Don’t aim to please everyone. The ones who don’t like it were never your people.
Being forgettable is a bigger risk than being polarizing.
Don’t Be Scared Homie
This type of content isn’t for realtors or people who are afraid of scaring potential buyers off.
If you’re afraid to scare people off, then you’ll probably end up blending in.
Breanna’s Gen Z style stands out in an industry filled with older, copy-and-paste agents doing the same thing as everyone else hoping to find the secret to easy lead generation. Her approach is fresh and not easily recreated. She knows her strengths and she leans into them. She’s not trying to be everyone’s cup of tea. She’s being herself.
People work with who they trust. And the fastest way to build trust is to show up as yourself, even if that means some people won’t like your jokes or your politics. But let’s be honest, those probably aren’t the people you want to work with anyway.
By showing up in a way that feels authentic, Breanna’s creating real attention and turning followers into warm leads. People don’t just want to watch her. They want to work with her.